Local Flavour

Once the heartland of industry, the Inner South is being transformed by urban renewal.

For much of the 20th century, factories and warehouses were one of the defining features of Inner South suburbs such as Alexandria, Zetland and Waterloo. But at the end of the century, residential development began altering the character of this colourful inner city locale.

Young professionals working in the CBD moved into the area – and with them came a vibrant mix of cafés, art galleries, antique stores and other cultural attractions. Key residential precincts include Landcom’s ‘natural neighbourhood’ of Victoria Park at Zetland and the old brewery site near Moore Park.

Green Square Town Centre is now poised to become the new urban hub of this energetic area. It will offer a spectrum of amenities on site as well as being a platform for accessing other local attractions, such as the cafes, galleries and fresh produce of Danks Street in Waterloo.

While the project is unique in Sydney, it will also bring to mind suggestions of other outstanding urban centres -- from the vibrant mix of old and new architecture in Melbourne to the exciting assault on the senses found in SOHO, New York.

Character

This is a diverse neighbourhood of energy and colour.

You will find a youthful spirit in Green Square, where many newer residents are young professionals who work in the CBD or the city fringe. But here you will also find families and older residents who have lived in local homes for generations, as well as ‘empty nesters’ who have traded their family home for a new apartment.

The neighbourhood is also diverse in its ethnic mix: here you will meet first and second-generation migrants who have come from countries throughout Asia and Europe.

The local flavour will become more distinctive as the area evolves.  Cafes, gourmet food stores and niche retailers will create a cosmopolitan, ‘European’ vibe.  Existing residents of all ages have expressed a desire for a place that is bursting with life seven days a week, like the piazzas of Italy or the plazas of Spain.